ASI Sportswear extends Super DIRTcar Series, World of Outlaws partnership

The Super DIRTcar Series and World of Outlaws have extended their partnership with ASI Sportswear in a new multi-year deal.

ASI will continue to be the exclusive and official vendor for the Super DIRTcar Series, and design and produce apparel for the World of Outlaws Morton Buildings Late Model Series and World of Outlaws NOS Energy Drink Sprint Car Series.

The New York-based company, who offers superior quality custom screen printing, embroidery, and more to businesses, race teams, fire/rescue departments nationwide, will also continue to be the official merchandise provider for the Oct. 6-10 NAPA Auto Parts Super DIRT Week at Oswego Speedway.

“Dirt racing, especially the Super DIRTcar Series and World of Outlaws, is on a rapid growth and we’re thrilled to be able to provide the growing fanbases, race teams and their sponsors alike with exciting merchandise options for years to come,” said Gene Ullmann, president of ASI Sportswear. “We’ve had a great relationship with both series, and I know this partnership will only continue to strengthen with time.”

You can learn more about ASI at

You can find the latest World of Outlaws Late Model and World of Outlaws Sprint Car merchandise at, and in the World of Outlaws Late Model and World of Outlaws Sprint Car souvenir trailers at every event. CLICK HERE for the full 2021 schedule for both series.

The Super DIRTcar Series merchandise trailer will be on-site at each event. For the Series’ full schedule, go to