Along with sponsoring Super DIRT Week, the partnership will allow fans to purchase special driver meet-and-greet ticket packages through StubHub, made possible through its Open Distribution model as part of a season-long partnership with World Racing Group
World Racing Group is bringing a new partner to the party with StubHub joining as the Official Open Distribution Partner and presenting sponsor for Super DIRT Week in a multi-year deal.
The partnership combines two iconic brands that strive to enhance fans’ access to their favorite events. Now, they’ll have more ways than ever before to experience The Greatest Shows on Dirt throughout the year, including Racing’s Biggest Party at Oswego Speedway.
Through Open Distribution, World Racing Group retains full ownership of its ticketing operations, fan data, and event branding while gaining access to StubHub’s global marketplace of more than 125 million fans across 200-plus countries and territories. The partnership spans the full season and reaches fans at every event ticketed by World Racing Group, including the World of Outlaws NOS Energy Drink Sprint Car Series, World of Outlaws Late Model Series presented by DIRTVision, and Super DIRTcar Series.
“Motorsports fans want the full raceday experience, and Open Distribution lets us bring World Racing Group’s complete season to StubHub’s global audience while every WRG event keeps full control of its own ticketing and fan relationships,” said Matt Stallknecht, StubHub’s Director of Motorsports Partnerships. “We’re proud to help Racing’s Biggest Party, and every stop on the WRG calendar, put more fans in the stands this season.”
Along with purchasing tickets through the World of Outlaws and Super DIRT Week sites, fans will be able to purchase tickets on StubHub with exclusive offers, including driver meet-and-greets and a chance to get a collectable pin.
The company joins Super DIRT Week for its 54th running and 10th year at Oswego Speedway, Oct. 5-10, featuring the Northeast’s premier dirt racing series – the Super DIRTcar Series, DIRTcar 358 Modified Series, DIRTcar Sportsman Series, and DIRTcar Pro Stock Series – and biggest names like Super DIRT Week champions Mat Williamson, Stewart Friesen, Matt Sheppard, and Larry Wight.
Starting Sunday, Oct. 4, with early camper load-in and a kickoff party, Super DIRT Week will again bring a party like no other to Oswego, NY. In addition to the high-octane racing, the week will be loaded with live music, including post-race concerts on Friday and Saturday, an abundance of local food vendors, family-fun activities, driver autographs, and more. It all leads to Saturday’s main event, the Super DIRTcar Series Billy Whittaker Cars 200, where champions, local heroes, and future stars will go wheel-to-wheel for the $54,000 paycheck and the coveted Emil Lloyd “Buzzie” Reutimann championship trophy.
As many fans say, “it’s a party and a race broke out.” But the only way to experience it is by getting your tickets to be there in person.
Visit the Super DIRT Week website or StubHub to learn more about tickets to Super DIRT Week and other World Racing Group events all season.