NAPA Auto Parts Strengthens Connection with Fans in Second Year as Title Sponsor of ‘NAPA Super DIRT Week XLII’
SYRACUSE, N.Y. – Oct. 5, 2013 – DIRTcar Racing is excited to have NAPA Auto Parts continue in 2013 as title sponsor of NAPA Auto Parts Super DIRT Week XLII on Oct. 9-13 at the New York State Fairgrounds.
The connection that started last year between more than 60 NAPA Auto Parts stores in Central New York and DIRTcar fans has grown strong, with NAPA stores this year being the exclusive stop for great deals on pit pass upgrades and limited edition event t-shirts.
It’s the continuation of a partnership that brings together the storied tradition of 42 years of dirt racing in Central New York with the strong commitment from NAPA Auto Parts to deliver the best parts and service to its customers.
“NAPA Auto Parts Super DIRT Week is the biggest race on dirt in New York, and partnering with the event gives us the opportunity to reach our core customers,” said NAPA Sales Manager John Provo. “We had a great experience at last year’s event, and we’ve seen a positive impact on our stores by continuing this partnership.”
For more about NAPA Auto Parts Super DIRT Week, including a detailed map of participating NAPA Auto Parts stores where fans can purchase their 99¢ pit pass upgrades and limited edition event t-shirts, click www.SuperDIRTWeekOnline.com.
For more information on NAPA Auto Parts, click www.NAPAONLINE.com.
The Super DIRTcar Series and DIRTcar Racing in the Northeast Region is brought to fans by several sponsors and partners including Hoosier Racing Tire, VP Racing Fuels, Chevy Performance Parts, NAPA Auto Parts, and Safety-Kleen. Contingency sponsors are ASI, Bicknell Racing Products, Bilstein Shocks, Brodix, ButlerBuilt, Cometic Gasket, Comp Cams, Edelbrock, Integra Shocks, Intercomp, JE Pistons, JRI Shocks, Klotz Synthetic Lubricants, KSE Racing Products, Motorsports Safety Systems, MSD Performance, Penske Shocks, Racing Electronics, Superflow and Wrisco Industries. Super DIRT Week sponsors include: Beyea Headers, Draco Springs, Fast Shafts, Fluidampr, FK Rod Ends, Fox Shocks, Pro Fabrication and Turbostart. Lighting for Super DIRT Week is brought to you by Musco Lighting.